If you trust a creative to design your site, you’re likely to end up with something beautiful that may not be SEO-optimized enough for people to see. An SEO firm will make sure prospective customers can find your site, but it’ll be so boring that nobody will notice. Only Quantified Media blends both essential skill sets under one roof.
Quantified Media is a media agency based in the New York area that combines the hard skills (data crunching, programming, targeted media buying) of an SEO firm with the creativity (product development, copy-writing, website design) of an entrepreneur.
The result is a company that excels at every level of digital marketing.
6 Ways Data & Analytics Can Help Your Business
If you lean toward the creative side of the spectrum, you’ll benefit from Quantified Media’s use of advanced analytics to improve your business’s performance. Here are the company’s top six tips on why you should incorporate data and analysis into your marketing strategy.
1. Make Better Decisions
The goal of any data-driven campaign is to use that information to make better decisions regarding your business. Regular exposure to this type of analysis improves the performance of both your employees and upper management teams.
For example, rank-and-file employees sometimes feel disconnected from the big picture your company is trying to achieve. Allowing them access to the data you are collecting and the directives that it leads to allows them to concentrate their focus on the most important tasks.
This improves your workforce efficiency while simultaneously allowing employees to feel as though they made a significant contribution to the fruition of the company’s goals. It’s a win-win scenario!
Likewise, Big Data involves the use of trackable, measurable performance metrics that allow your executive team to see what is working and what is not at a glance. This allows for the development of growth strategies that are as ambitious as possible while remaining feasible to achieve.
2. Identify Trends
One of the biggest aspects of marketing is finding the “next big thing” before your competitors do so that you can be the first to offer it. Data analysis exists to discover patterns within large data sets, allowing you to notice a trend before it becomes public knowledge and use it to drive profits.
You won’t always find a marketable new item through data trends, but there are plenty of valuable consolation prizes. For instance, access to current consumer behaviors can help you tailor your advertisements to today’s consumer rather than last month’s.
It can also point you toward a new, better way of doing things that you never would have thought of on your own. This opens the door to innovation, the ultimate driver of revenue for many businesses.
3. Create Data-Driven Action Plans
Big Data helps businesses make decisions based on quantifiable evidence, not gut instinct. This dramatically reduces the risks involved in many business decisions (launching a new product, opening a new location, etc.) because the data is giving you a clear direction to pursue.
Data analysts also allow you to change variables on a given idea before you invest any capital into implementing it. For example, you can use data to quickly determine whether any given idea is flexible and scalable enough to help your company grow.
Previously, you would have needed to pay to implement the idea, give it time, and then decide if it was worth it after you have already invested heavily in it.
For instance, A/B and C-Split testing can verify the efficacy of any marketing email, landing page, pop-up, or product image before you pay for a single placement. Clearly, using data to take most of the expense out of the equation is a vast improvement over more traditional methods.
Finally, data-driven decisions can help you notice when something you think is integral to the success of your business is holding you back. If anyone questions the abolition of a long-held standard, data also ensures that you have quantifiable evidence to back your decision.
4. Select The Right People
The success of any marketing campaign is ultimately determined by the identification of a target audience and the quality of your appeal to that chosen demographic. Quantified Media can track the preferences and expectations of every visitor your website gets, allowing them to quickly ascertain who your audience is and what they want.
A deeper dive into macro-level trends can help pinpoint the ideal audience for a new product, allowing you to tailor your marketing tactics with the perfect customer in mind.
You can also collect data on customers likely to make subsequent purchases after their first one, as repeat customers are one of the best ways to maximize your marketing budget’s ROI.
Finally, data analysis can help you select the right employees in addition to the right customers. Every candidate’s resume, social media history, corporate profiles, and job search databases can be brought into one convenient location, allowing your HR department to make the best hiring decision in a fraction of the time it used to take, all without compromising due diligence!
5. Maximize Suppliers & Distribution
Big Data places an emphasis on the process, allowing you to easily identify any portion of your supply chain that is failing to meet the expectations of your customers.
If a given supplier is unable to meet your delivery window, you can decide to drop them or adjust your promised window accordingly. Likewise, any supplier consistently providing low-quality merchandise may quickly be identified and eliminated from your system.
Data also allows you to track patterns in consumer demand, ensuring that you have enough inventory and staff to meet it without spending on any excess. This helps your entire company flow more efficiently.
6. Convert More Visitors
The ultimate point of web traffic is to increase sales, and data can reveal what will make prospective customers transform into actual ones.
The color of your site’s background, landing page font, and user interface all influence whether a given customer completes a transaction, so optimize them all and watch revenues sore!
If you don’t get the sale, that’s okay too. Data can reveal which part of your sales funnel let them get away, providing valuable guidance on how to improve in the future.
If you’re interested in more tips from the experts at Quantified Media, you can visit the company online at quantified.media.